Add Your Comments
I read an excellent article on How to Become an Authority In Your Field today. It’s a guest post by Leigh Peele on Yaro Starak’s blog. Here are my comments on the 6 keys she mentions (I won’t cover all of them — click the link above to get the rest):
1. Go the extra mile for knowledge
Different fields are going to propose different challenges. In my field, it means taking the time to dive into mounds of research on very difficult topics. This can apply to anything. For example, if your niche is knitting it may mean you going that extra mile to read up on a different technique or design that has become popular.
The best tool I’ve found for continuing education is an RSS feed reader (provided you’re using a good one — you can find some of my criteria for a good feed reader in my free eBook, How to Build and Operate an SEO Content Factory [that’s a direct download link — no opt-in required]). Subscribing to a few good blogs in your niche will help you keep on top of new developments.
2. Break through your comfort zones
That’s a good one for people using this site — hook up your webcam and head over to The Commons or set up a Mastermind Session. Face-to-face communication is the best way to build relationships and get people to “know, like and trust” you — even if it’s via webcam.
4. Care more about quality control than making money…
I get tempted all the time by big money offers or easy outs. I have literally said no in the past year to easily $100,000 in opportunities.
Some of the Old Gurus are taking a lot of heat for violating this one lately. Information is leaking out that confirms what we’ve known all along — some of them are more focused on maximizing their own profits than on the value they deliver per dollar.
While you may respect their money-getting skills, the “guru” or expert whose advice and product recommendations you can trust will always be ahead on the race to top-of-mind, and if they ever compete head-to-head, it won’t be hard to pick the winner.
6. Reach out for help from others
Presidents and kings have aids and advisers â€“ donâ€™t think you are above it.
No one can be there all the time and know it all. As entrepreneurs we sometimes live by the â€œIâ€™ll do it myself!â€ way of thinking.
One of the reasons we resist involving others in our businesses is that we don’t want to give up control. A great middle-road between bringing on partners or employees and struggling on alone is to participate in a mastermind group.
Mastermind groups talk about their businesses and the market and learn from and advise each other, but after a session, each member is still in full control of their own business.
Check out Leigh’s full article and leave your comments (here and there :-).
Easy ways to return the favor of writing this blog post for you:
- Click one of the icons below to share it with your friends.
- Post a thoughtful comment, or better yet...
- Use this post to start a post on your blog: copy something to quote and then add your comments -- include a link to this page and you'll get a trackback link to your post.
- Is There Room in Internet Marketing for an Honest Guru?
- The Danger of Following Anti-Gurus
- The Danger of Following Gurus
- Andrew Hansen on Being A "New Authority"
- What’s Wrong With the Old Gurus?